As one of the ordinary women in the world, my mother has seen through postpartum depression and passed by death for many times when she gave birth to me. And I believe countless postpartum mothers in this world also have the same experience as her. They also have postpartum depression and perhaps many of them attempt to end their lives for many times. I am eager to help countless postpartum mothers break away from their postpartum psychological problems as soon as possible. As an editor and journalist in the public welfare program of We in Tencent Network of Great Fujian(Min), I have traced and documented many touching stories for those special people at the bottom of society, including stories of a ninety-one year old single mother taking good care of three mentally ill sons and a teenager trapped in a cage by his grandfather. From this experience, I came to realize that psychological problems of those special people at the bottom of society cannot be ignored, and I strongly appeal to awaken great sympathy and concerns from society through skillful application of psychological knowledge. Therefore, I am sincerely hoping to study the major of psychology in depth.
To draw readers’ attention and to better help those special people at the bottom of society, I have taught myself psychological knowledge from book of 100 Things Every Designer Needs to Know About People and widely applied it in my reports during the past one and half a year work at Tencent Network of Great Fujian. For example, enlightened by the knowledge that people have the habit of labeling and sorting and human brain has a specific area to recognize the face which is the fusiform face area, I have consciously used face close-up, especially in the crying and frightened expression, employed visual language, such as a crawling mother and a mentally ill teenager trapped in an iron cage, and resorted to various user profiles and videos to evoke readers’ imagination and attention. After our team’s joint and consistent efforts, we have successfully raised funds of RMB 2,350,000 Yuan for those special people at the bottom of society from more than 50,000 netizens in sixteen issues of program. In the case that Mr. Lin, a thirty-seven year old man, has burned his wife’s car at the door of the court at the end of trial and drove his car to kill seven innocent passers-by on the road to his wife’s home because of divorce and uncontrolled emotions, many medium tried every attempt to cover the news, but Lin’s family refused to accept any interview. Faced with this impasse, our team analyzed Lin’s family psychological changes and considered their feelings from their standpoint. After one night’s discussion and analysis, we successfully persuaded Lin’s family to accept our detailed interview by telling them that they can clarify for Mr. Lin as much as possible. Surprisingly, we are the only media to make a national in-depth interview on the case.
During the nearly three-year work at the film industry, I have browsed lots of psychology books, including Influence, Psychology and Life, and Social Psychology, attended open psychology courses from Yale University, and made every endeavor to boost film sales. Inspired from the psychological knowledge of reciprocity, commitment, consistency, and foot in the door effect from the psychology book of Influence, I have adopted RMB 9.9 Yuan preferential strategy for new users at the first month to attract users when the number of film and television members increased slowly. Consequently, we increased the number of members by 30% in the first month. And when the movies restore to the original price in the second month, parts of those members are willing to pay for their movies at the original price because of their reciprocal psychology. Having skillfully grasped the loose state of minds of those intended consumers and greatly enlightened from the psychological knowledge of The Adrenaline effect, I have proposed the strategy of activity countdown to our team. For example, during three days before the end of the activity, I will remind consumers time in a prominent position and change the indications of 50 % off on concessions to the hint that the price will be double if you do not buy the goods today, which will turn consumers’ slack thinking into urgent worries over their losses and gains. Expectedly, we have increased at least 40% sales in a day and the last three days’ sales exceed all the sums of the previous week
With my work experience continuously enriching and my users constantly increasing, I gradually realize that my cognition towards psychology was not profound enough. Up to now, I cannot still figure out how to mediate the psychological problems of those special people at the bottom of society, what underlying psychological problems the uncontrolled man have and how to regulate his mental health so that many similar tragedies can be avoided, and how to greatly increase film sales and rapidly improve my work performance by skillfully applying psychological knowledge, so I perceive I am in badly need of formal psychological education. University College London, a multi-disciplinary university and a world-leader in research, encourages interdisciplinary study and aims to ensure that we can participate in the thriving research culture. And the program of Psychology and Language Sciences creates an outstanding and vibrant environment with cutting-edge resources, such as a behavioral neuroscience laboratory and provides opportunities for us to gain access to world-renowned researchers. I am confident that under such a premier institution, I would systematically learn psychology and improve skills in biological psychology, cognitive psychology, developmental psychology, and individual differences and social psychology and would be of great help to solve psychological problems at work.
I am ready to be an active participant at your renowned university, motivated by my rich working experience, my great concerns over special people and my strong self-learning capacities. Please do my application every careful consideration.